“Love at first sight” - TV shows: Introduction into anthropological analysis

  • Ivan Kovačević Department of Ethnology and Anthropology Faculty of Philosophy University of Belgrade
  • Marija Brujić The Institute of Ethnology and Anthropology Faculty of Philosophy University of Belgrade
Keywords:
television, television show, popular culture, anthropology, Serbia

Abstract

Television shows are a noted and important form of popular culture. They are subject to anthropological research as much as any other form of pop culture and this has been done in the new Serbian anthropology which had included them in its inventory of researchable phenomena. By researching television shows, an anthropologist researches contemporary society and the meanings and values contained in the shows, as well as through the reception of these contents. The anthropological study of TV shows in Serbia resulted in a number of papers which are mostly about shows produced in Serbia and only in one case abroad (Buffy the Vampire Slayer), studied from the aspect of reception. As it would be expected, most of the attention of anthropologists had been garnered by TV shoes with high ratings, such as "Srećni ljudi", "Porodično blago", "Kursadžije", "Mile protiv tranzicije" and "Moj rođak sa sela".

References

Abu-Lughod, Lila. 2002a. „The Objects of Soap Opera: Egyptian Television and the Cultural Politics of Modernity“. In The Anthropology of Media: a Reader, eds. Kelly Askew and Richard R. Wilk, 376-393. Malden, Oxford, Victoria: Blackwell.
Abu-Lughod, Lila. 2002b. Egyptian Melodrama—Technology of the Modern Subject? In Media Worlds. Anthropology on New Terrain, eds. Faye D. Ginsburg, Lila Abu-Lughod and Brian Larkin, 115-133. Berkley, Los Angeles, London: University of California Press.
Abu-Lughod, Lila. 2005. Dramas of Nationhood. The Politics of Television in Egypt. Chicago: The University of Chicago Press.
Adams, John. 1994. Setting as chorus: an iconology of Dallas. Critical Survey 6 (2): 180-187.
Allen, Robert C. 2004. “Soap Opera”. In Encyclopedia of Television S-Z, vol. 4, ed. Horace Newcomb, 2116-2126. New York, London: Fitzroy Dearborn.
Anderson, Benedict. 1983. Imagined Communities. Reflections on the Origin and Spread of Nationalism. London: Verso Editions and NLB.
Askew, Kelly. 2002. Introduction to The Anthropology of Media: a Reader, eds. Kelly Askew and Richard R. Wilk, 1-13. Malden, Oxford, Victoria: Blackwell.
Askew, Kelly and Richard R. Wilk. 2002. „Representing Selves“. In The Anthropology of Media: a Reader, eds. Kelly Askew and Richard R. Wilk, 157-160. Malden, Oxford, Victoria: Blackwell.
Benković, Zvonko. 2011. Tisuću i jedna noć konzum-(n)acije. Narodna umjetnost 48 (2): 63–82.
Bošković-Stulli, Maja. 1978. Zagrebačka usmena pričanja u prepletanju s novinama i televizijom. Narodna umjetnost 15: 11-35.
Clanton, Dan W., Jr. 2003. “These Are Their Stories”: Views of Religion in “Law & Order”. The Journal of Religion and Popular Culture 4(1). http://web.archive.org/web/20110921060926/http://www.usask.ca/relst/jrpc/art4-lawandorder.html [27 jan 2014]
Coman, Mihai. 2005. Media Anthropology: An Overview. Dostupno na: http://www.media-anthropology.net/coman_maoverview.pdf [02 dec 2013]
Цвјетићанин, Тијана. 2010. Чији „Рођак са села“? Идеолошко читање једног медијског текстa. Гласник Етнографског института САНУ LVIII (1): 57-68.
Ćurčić, Nevena. 2004. Texts, Audiences and Relations of Power Research Paradigms in Media and Cultural Studies. In Гласник Етнографског института LII. Београд. Етнографски институт САНУ: 29-40.
Edwards, Lee. 2001. Mediapolitik: How the Mass Media Have Transformed Wolrd Politics. The Catholic University of America Press.
Eschholz, Sarah, Matthew Mallard and Stacey Flynn. 2004. Images of Prime Time Justice: A Content Analysis of “NYPD Blue” and “Law & Order“. Journal of Criminal Justice and Popular Culture 10 (3): 161-180.
Ђурковић, Миша. 2005. Прва петолетка: домаће телевизијске серије и трансформација система вредности у транзицији. Sociološki pregled 39 (4): 357-381.
Fiske, John and John Hartley. 2003. Reading Television. London and New York: Routledge.
Гавриловић, Љиљана. 2005. „Прелудијум за антропологију медија“. У Етнологија и антропологија: стање и перспективе, Зборник 21, ур. Љиљана Гавриловић, 143-150. Београд. Етнографски институт САНУ.
Gavrilović, Ljiljana. 2011. Bafi ubica vampira: superheroina, ali ne u Srbiji. Etnoantropološki problemi 6 (2): 413-428.
Ginsburg, Faye. 1994. Culture/Media. A (Mild) Polemic. Anthropology Today 10 (2): 5-15.
Ginsburg, Faye D., Lila Abu-Lughod and Brian Larkin. 2002. Introduction to Media Worlds. Anthropology on New Terrain, eds. Faye D. Ginsburg, Lila Abu-Lughod and Brian Larkin, 1-36. Berkley, Los Angeles, London: University of California Press.
Gregori-Signes, Carmen. 2012. Magnifying the Ordinary: Genre Mixture and Humor in the TV Series Chuck. Komunikacija i kultura online III (3): 157-167.
Hall, Stuart. 1980. „Encoding/Decoding“. In Culture, Media, Language. Working Papers in Cultural Studies, 1972-79, eds. Stuart Hall, Dorothy Hobson, Andrew Lowe and Paul Willis, 128-138. London, Melbourne, Sydney, Auckland, Johannesburg: Hutchinson & Co. Ltd.
Hartley, John. 2003. Foreword: ‘Reading’ television studies. In Reading Television, eds. John Fiske and John Hartley, ix-xxii. London and New York: Routledge.
Himmelstein, Hal. 2004. “Melodrama”. In Encyclopedia of Television S-Z, vol. 3, ed. Horace Newcomb, 1472-1475. New York, London: Fitzroy Dearborn.
Jones, Christopher. 2000. Teaching a New Dog Old Tricks: SAT.l's TV Show ‘Kommissar Rex’. Journal of Popular Culture 34(3): 27-42.
Ковачевић, Иван. 2006. Транзициона легенда о добитницима. Етноантрополошки проблеми 1 (2): 11-25.
Kovačević, Ivan i Miloš Milenković. 2013. Članak vredniji od knjige?! Razaranje interpretativnog suvereniteta srpskog društva. Etnoantropološki problemi 8 (4): 899-925.
Крстић, Марија. 2009a. "Kурсаџије" – терапеутска успаванка? Aнализа популарне домаће хумористичке серије. Antropologija 7: 137-152.
Крстић, Марија. 2009b. Срби, народ најлуђи – хумористичка серија "Курсаџије" Гранд продукције. Етноантрополошки проблеми 4 (1): 87-105.
Krstić, Marija. 2012. “The TV Series Kursadžije: A Ventriloquist for a Serbian Group Identity”. In Landsacapes of (Un)Belonging. Reflections on Strangeness and Self [eBook], eds. Orla McGarry and Agnieszka Stasiewicz-Bieńkowska, 145-152. Oxford: Inter-Disciplinary Press.
Крстић, Марија. 2013. Несврстаност. Поглед из историјске антропологије науке. Београд: Српски генеалошки центар, Одељење за етнологију и антропологију Филозофског факултета и Центар за антропологију науке и образовања
Kulenović, Nina. 2011. Socijalna ontologija u filmu 'Avatar'. Antropološka analiza. Univerzitet u Beogradu – Filozofski fakultet, Odeljenje za etnologiju i antropologiju: Beograd.
La Pastina, Antonio C. 2004. “Telenovela”. In Encyclopedia of Television S-Z, vol. 4, ed. Horace Newcomb, 2292-2294. New York, London: Fitzroy Dearborn.
Lane, Philip J. 2001. The Existential Condition of Television Crime Drama. Journal of Popular Culture 34 (4): 137-151.
Latour, Bruno. 1987. Science in Action. Cambridge, Massachusetts: Harvard University Press.
Latour, Bruno and Steve Woolgar. 1986. Laboratory Life. The Construction of Scientific Facts. Princeton, New Jersey: Princeton University Press.
Makluan, Maršal. 1971. Poznavanje opštila - čovekovih produžetaka, Beograd: Prosveta.
McLuhan, Marshall. 2002/1964. „The Medium is the Message“. In The Anthropology of Media: a Reader, eds. Kelly Askew and Richard R. Wilk, 18-26. Malden, Oxford, Victoria: Blackwell.
Mandel, Ruth. 2002. A Marshall Plan of the Mind: The Political Economy of a Kazakh Soap Opera. In Media Worlds. Anthropology on New Terrain, eds. Faye D. Ginsburg, Lila Abu-Lughod and Brian Larkin, 211-228. Berkley, Los Angeles, London: University of California Press.
Mankekar, Purnima. 2002. Epic Contests: Television and Religious Identity in India. In Media Worlds. Anthropology on New Terrain, eds. Faye D. Ginsburg, Lila Abu-Lughod and Brian Larkin, 134-151. Berkley, Los Angeles, London: University of California Press.
Markovitz, Inga. 2010. Justice in Luritz: Experiencing Socialist Law in East Germany. Pricenton University Press.
Milenković, Miloš. 2007. Istorija postmoderne antropologije. Teorija etnografije. Beograd: Srpski genealoški centar.
Montgomerie, Margaret. 2004. “Miniseries”. In Encyclopedia of Television S-Z, vol. 3, ed. Horace Newcomb, 1499-1501. New York, London: Fitzroy Dearborn.
Rothenbuhler, Eric W. 2008. Media Anthropology as a Field of Interdisciplinary Contact. Доступно на: http://www.philbu.net/media-anthropology/rothenbuhler_interdiscontact.pdf [02 дец 2013]
Spitulnik, Debra. 1993. Anthropology and Mass Media. Annual Review of Anthropology 22: 293-315.
Trifunović, Vesna. 2009. Konceptualizacija gubitnika i dobitnika tranzicije u popularnoj kulturi. Etnoantropološki problemi 4 (1): 107-121.
Трифуновић, Весна. 2009. Типизација приватника у периоду прве транзиције: пример домаћих серија. Гласник Етнографског института САНУ LVII (1): 135-146.
Williams, Raymond. 2002. „The Technology and the Society“. In The Anthropology of Media: a Reader, eds. Kelly Askew and Richard R. Wilk, 27-40. Malden, Oxford, Victoria: Blackwell.
Wilk, Richard R. 2002. Television, Time, and the National Imaginary in Belize. Media Worlds. Anthropology on New Terrain, eds. Faye D. Ginsburg, Lila Abu-Lughod and Brian Larkin, 171-186. Berkley, Los Angeles, London: University of California Press.
Zivkovic, Marko. 2007. ‘Mile vs Transition’- a Perfect Informant in the Slushy Swamp of Serbian Politics? Social Identities 13 (5): 597-610.

Izvori

Leskovac, M. i M. Nikolić. 2012. Kako su nas pokorile strane serije - svi bi da uče turski. 24 sata [online], 19. januar. Dostupno na: http://www.24sata.rs/vesti/aktuelno/vest/kako-su-nas-pokorile-strane-serije-svi-bi-da-uce-turski/25997.phtml [23 okt 2012]
Published
2016-02-26
How to Cite
Kovačević, I., & Brujić, M. (2016). “Love at first sight” - TV shows: Introduction into anthropological analysis. Issues in Ethnology and Anthropology, 9(2), 395-415. https://doi.org/https://doi.org/10.21301/eap.v9i2.7
Section
New Serbian Anthropology

Most read articles by the same author(s)

1 2 3 4 > >>