From Information to Message: Archaeology and Media in Serbia

  • Jasna Vuković Department of Archaeology Faculty of Philosophy University of Belgrade
  • Miroslav Vujović Department of Archaeology Faculty of Philosophy University of Belgrade
Keywords:
Serbia, archaeology, public, media

Abstract

The paper discusses the image of archaeology and archaeologists created in the public by various media. On the grounds of analysis of the texts in which the subject of archaeology figures in newspapers and on social networks, it is demonstrated that archaeologists are mainly perceived in the public as inert “concealers” of the real truth of the past. The reason behind this is equally in the insufficient knowledge of the media, but as well in the reluctance of professional archaeologists to communicate. The paper offers an outline of long-term strategy to bridge the existing gap and inform the public about the mission and social relevance of the discipline.

Downloads

Download data is not yet available.

References

Ascherson, Neal. 2004.“Archaeology and the British Media”. In Public Archaeology, ed.Nick Merriman, 145–158. London: Routledge.
Brittain, Marcus and Clack, Timothy. 2007. “Introduction: Archaeology and the Media”. In Archaeology and the Media, ed. T. Clack and M. Brittain, 11–65. Walnut Creek: Left Coast Press.
Holtorf, Cornelius. 2007. Archaeology is a Brand! The Meaning of Archaeology in the contemporary Popular Culture, Oxford: Archaeopress.
Hyde, Sir Charles. 1929. The Discoveries at Vinča 1929. The Birmingham Post, No. 22288, November 30: 9.
Kuhn, Robert D. 2002. Archaeology under a Microscope: CRM and the Press. American Antiquity 67(2): 195–212.
McLuhan, Marshall. 1964. Understanding Media: The Extensions of Man. New York: Bantam.
Mekluan, Maršal. 1973. Gutenbergova galaksija. Beograd: Nolit.
Nikolić, Dubravka i Jasna Vuković. 2008. „Od prvih nalaza do metropole kasnog neolita: otkriće Vinče i prva istraživanja”. U Vinča – praistorijska metropola, ur. Dubravka Nikolić, 39–85. Beograd: Filozofski fakultet – Narodni muzej – Muzej grada Beograda – Galerija SANU.
Ramos, Maria and David Duganne+. 2000. Exploring Public Perceptions and Attitudes about Archaeology, Report by HarrisInteractive on the behalf of Society for American Archaeology.
Vassits, Miloje. 1929a. The Discoveries at Vinča (First Article). The Birmingham Post, No. 22285, November 27: 9.
Vassits, Miloje. 1929b. The Discoveries at Vinča (Second Article). The Birmingham Post, No. 22286, November 28: 9.
Vassits, Miloje. 1930a. A Great Discovery of Prehistoric Culture. A Remarkable results of excavations at Vinča near Belgrade: A Centre of Aegean Civilisation in the Second Millenium B.C, The Illustrated London News, No. 4774, October 18: 661–662, 666–667.
Vassits, Miloje. 1930b. A Great Discovery of Prehistoric Culture. Further Results of the excavations at Vinča: New Light on a Branch of Aegean Civilisation in Danube Valley, The Illustrated London News, No. 4776, November 1: 752–753.
Vujović, Miroslav i Vuković, Jasna (u pripremi) Arheologija i film u Srbiji.
Published
2014-09-22
How to Cite
Vuković, Jasna, and Miroslav Vujović. 2014. “From Information to Message: Archaeology and Media in Serbia”. Issues in Ethnology and Anthropology 9 (3), 609-24. https://doi.org/https://doi.org/10.21301/eap.v9i3.4.

Most read articles by the same author(s)