They Were Everywhere – They Got Everything Done: The Cultural Construction of the Heroines of the New Age (1945-1951)
DOI:
https://doi.org/10.21301/eap.v7i1.8Keywords:
femininity, womaness, ideology, socialism, FNRYAbstract
The post war period posed a demand for the reshaping of society, people and their habits, and thus also necessitating a plan of transformation for the female spirit. The old codes of femininity had to be forgotten. This paper is concerned with the construction of the “new woman” shaped according to the model of Nietzsche’s Ubermensch. The socialist heroine was a fierce warrioress, a devoted worker, an unparalleled shock-worker, a selfless volunteer, a loving Mother, an eager homemaker, an educator, a member of the Sports movement and a self-confident politician. The radical shift in discourse as a sign of Revolutionary victory over the disenfranchised bourgeoisie was caused by the need to rebuild the devastated country and to meet the deadline of the ambitious five-year plan. The androgynous woman worked aggressively and diligently alongside the men, building Socialism and a better Future. Still, these radical changes went hand in hand with keeping certain traditional gender roles. The marked absence of men from the domestic sphere (housework, raising the children) indicates that the revolutionary references weren’t entirely as emancipatory as they seemed at first glance.
Downloads
References
Ashwin, Sarah. 2010. "Introduction: gender, state and society in Soviet and post-Soviet Russia". In Gender, State and Society in Soviet and Post-Soviet Russia, ed. Sarah Ashwin, 1-29. London: Routledge.
Bartlett, Djurdja. 2004. Let them wear beige: the petit-bourgeois world of official socialist dress. Fashion Theory 8 (2): 127-164.
Bartlett, Djurdja. 2010. FashionEast: The Spectre that Haunted Socialism. Cambridge: MIT Press.
Buchli, Victor. 2000. An Archeology of Socialism. Materializing Culture. Oxford: Berg.
Dimić, Ljubodrag. 1988. Agitprop kultura. Beograd: Rad.
Đulijanoti, Ričard. 2008. Sport: kritička sociologija. Beograd: Clio.
Goldman, Wendy Z. 1995. Women, the State and Revolution: Soviet Family Policy and Social Life, 1917-1936. Cambridge: Cambridge University Press.
Гудац Додић, Вера. 2006. Жена у социјализму. Положај жене у Србији у другој половини 20. века. Београд: ИНИС.
Issoupova, Olga. 2010. "From duty to pleasure? Motherhood in Soviet and post-Soviet Russia". In Gender, State and Society in Soviet and Post-Soviet Russia, ed. Sarah Ashwin, 30-54. London: Routledge.
Koković, Dragan. 2007. "Sport kao ogledalo društva". Поговор у Sport i društvo: istorija, moć i kultura, Grejam Skembler, 321-325. Beograd: Clio.
Ковачевић, Иван. 2007. Антропологија транзиције. Београд: Српски генеалошки центар – Одељење за етнологију и антропологију Филозофског факултета.
Митровић, Андреј. 1992. Ћудљива муза: огледи о историјском, научном и уметничком. Ваљево: Милић Ракић.
Slapšаk, Svetlana. 2001. Ženske ikone XX veka. Beograd: Biblioteka XX vek.
Селинић, Слободан. 2008. Друштвена исхрана у Југославији 1945‒1950. Архив: часопис Архива Србије и Црне Горе 1-2: 59-70.
Stitziel, Judd. 2005. Fashioning Socialism. Clothing, Politics and Consumer Culture in East Germany. Oxford: Berg.
Todorović Uzelac, Neda. 1987. Ženska štampa i kultura ženstvenosti. Beograd: Naučna knjiga.
Žutić, Nikola. 1991. Sokoli. Beograd: Angrotrade.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.