Organizational Culture in Ernst Young Serbia: From Proclaimed to Perceived Values


  • Bogdan Dražeta Institute of Ethnology and Anthropology Faculty of Philosophy, University of Belgrade, Serbia
  • Lazar Dražeta Department of Management Singidunum University, Belgrade, Serbia



Ernst Young, Serbia, organizational culture, proclaimed and perceived company values, employees’ behavior dimensions


In this paper, we examine the characteristics of organizational culture in Ernst Young Serbia. Employee perceptions of organizational culture were compared with the proclaimed company values. Interviews were conducted with 16 employees using the standardized questionnaire while the survey provided demographic and socio-economic profile of informants. Other research methods such as observation and participant observation were also used in the study. Based on the premise that organizational culture refers to a system of shared meaning held by members that distinguishes the organization from other organizations, we noticed a variety of employee perceptions including the collection of interpersonal relations, values, beliefs, attitudes, practices, rituals, rules and procedures. Ernst Young company defines its organizational culture in relation to the three core elements: inclusiveness, development and engagement. Proclaimed values of the company represent the desired employee behavior dimensions derived from above mentioned elements. These are: a) Integrity, respect, and teaming; b) Energy, enthusiasm, and the courage to lead; c) Building of relationships based on doing the right thing. Research has shown that the value system of the company has been successfully implemented in Serbia.


Cilliers, Frans and Henk Greyvenstein. 2012. “The impact of silo mentality on team identity: An organizational case study”. SA Journal of Industrial Psychology 38 (2): 1-9.

Đorđević Boljanović, Jelena, Lazar Dražeta, Lepa Babić i Gordana Dobrijević. 2019. Razvoj karijere i poslovnih veština. Beograd: Univerzitet Singidunum.

Handy, Charles. 2007. Understanding organizations. London: Penguin Books.

Harrison, Roger. 1972. Understanding your organization’s character. Boston: Harvard Business Review.

Janićijević, Nebojša. 2003. “Uticaj nacionalne kulture na organizacionu strukturu preduzeća u Srbiji”. Ekonomski anali 156: 45-66.

Janićijević, Nebojša. 2013. Organizaciona kultura i menadžment. Beograd: Univerzitet u Beogradu Ekonomski Fakultet, Centar za izdavačku delatnost.

McCoy, Janneta Mitchell. 2005. “Linking the physical work environment to creative context”. Journal of Creative Behavior 39 (3): 169-191.

Miljković, Jovan. 2008. „Nastanak koncepta organizacione kulture, njegov uticaj na menadžment i andragoške implikacije“. U Obrazovanje i učenje – pretpostavke evropskih integracija, uredile Šefika Alibabić i Aleksandra Pejatović, 143-155. Beograd: Institut za pedagogiju i andragogiju Filozofskog fakulteta u Beogradu.

Mojić, Dušan. 2010. Kultura i organizacije – Uticaj kulturnih pretpostavki, verovanja i vrednosti na organizacione strukture, sisteme i procese. Beograd: Čigoja štampa i Institut za sociološka istraživanja Filozofskog fakulteta u Beogradu.

Ocean Tomo. n.d. “Intangible Asset Market Value Study”, Accessed February 1, 2020.

Pešić, Jelena. 2011. “Cultural Encounters in the Banking Sector of Serbia: The Case of Raiffeisenbank”. Etnoantropološki problemi 6 (1): 23-55.

Rifkin, Jeremy. 2005. “The End of Work”. Spiegel International. February 1, 2020.

Robbins, Stephen P. 2005. Essentials of Organizational Behavior. San Diego: San Diego State University.

Robbins, Stephen P. and Timothy A. Judge. 2012. Essentials of Organizational Behavior. Harlow: Pearson Education Limited.

Vučinić-Nešković, Vesna. 2011. “Negotiating Partnership: How Serbian Hauzmajstor Established a Buisness Relationship with Austrian Rustler”. Etnoantropološki problemi 6 (1): 87-118.

Vučinić-Nešković Vesna. 2012. “Repatriate Entrepreneurship in Serbia: Business Culture within Hauzmajstor”. In Capitalism from Outside? Economic Cultures in Eastern Europe after 1989, edited by János Mátyás Kovács and Violeta Zentai, 17-34, Budapest – New York: Central European University Press.

Vučinić-Nešković, Vesna. 2013. Metodologija terenskog istraživanja u antropologiji. Beograd: Srpski genealoški centar i Odeljenje za etnologiju i antropologiju Filozofskog fakulteta u Beogradu.

Vukomanović, Milan. 2004. Religija. Beograd: Zavod za udžbenike i nastavna sredstva.

Welch, Jack and Suzy Welch. 2005. Winning. New York: HarperCollins Publishers.




How to Cite

Dražeta, Bogdan, and Lazar Dražeta. 2020. “Organizational Culture in Ernst Young Serbia: From Proclaimed to Perceived Values”. Etnoantropološki Problemi / Issues in Ethnology and Anthropology 15 (2):507-21.

Most read articles by the same author(s)