The conceptualization of winners and losers of transition in popular culture

Abstract

This pa­per is abo­ut the re­con­struc­tion of so­cial pre­sen­ta­ti­ons (pic­tu­re, vi­sion) of lo­sers and win­ners of tran­si­tion ba­sed on the pro­ducts of the po­pu­lar cul­tu­re such as the do­me­stic TV se­ri­es. The gi­ven pic­tu­re was con­si­de­red in the con­text of the 1990s, when tho­se TV se­ri­es we­re fil­med and aired (bro­ad­cast), which me­ans that they are typi­cal, pri­ma­rily, for the pe­riod of the so-cal­led first tran­si­tion. The analysis me­ant the ab­strac­ting one of the do­mi­nant the­mes in both TV se­ri­es which re­fers to a cer­tain fa­mily of or­di­nary pe­o­ple, fa­ced with the everyday pro­blems of the ti­me the­ir ti­me, and tho­se pro­blems be­ing ma­inly exi­sten­ti­al ones. The iden­ti­fi­ca­tion of the mes­sa­ges abo­ut lo­sers and win­ners of tran­si­tion, which was be­ing sent thro­ugh the­se TV se­ri­es, was la­ter con­ti­nued by esta­blis­hing a for­mu­la ba­sed on which the men­ti­o­ned the­me (su­bject) was struc­tu­red, and in the end com­ple­ted by put­ting in con­nec­tion the per­ce­i­ved op­po­sti­ti­ons via se­mi­o­tic squ­a­re. The con­cep­tu­a­li­za­tion of lo­sers and win­ners of tran­si­tion, which is the re­sult of this pa­per, in no way im­pli­es that this vi­sion of the­irs is the only and the do­mi­nant one in this so­ci­ety. On the ot­her hand, it cer­ta­inly exists (exi­sted) in the gi­ven mo­ment and con­text and as such it ca­me to sur­fa­ce thro­ugh do­me­stic TV se­ri­es as the pro­duct of po­pu­lar cul­tu­re, thro­ugh which of­ten wi­de­spre­ad and po­pu­lar at­ti­tu­des of a so­ci­ety are ex­pres­sed.