Understanding, creation and listening to the music on YouTube website: The case of Viva Vox choir

  • Marija Ajduk Department of Ethnology and Anthropology, Faculty of Philosophy, University of Belgrade
music, internet, YouTube, perception, social community, Viva Vox choir


Listening to music nowadays is unthinkable without the YouTube Channel through which not only we can get to the desired sound, but also extend our music knowledge to virtual travels through space and time. Due to new technologies, it is possible to get into the music worlds of the sixties, eighties, nineties, and through the music from that period to revive the elapsed epoch, at least briefly. It is also possible to listen to Rock and Roll, classical music, hip hop, techno or any other type of sound that we define. Although YouTube is a website that allows people to show and watch any video clip (which does not have to be musical), much of the material is actually of a musical character, so this site as such will be analyzed in this paper. The idea behind this research is based on the hypothesis that YouTube, through its decade of existence, influenced the understanding, creation and listening to music, which I am trying to show through the analysis of the case study of the Belgrade choir Viva Vox. Namely, after one song uploaded on YouTube, the life of this choir has changed, wherefore the local choir has become a world famous phenomenon. I base my analysis on YouTube website primarily on his social dimension, which means that I consider this page as an important "place" of gathering, where people under their pseudonyms feel free to express their attitude about what they have heard, which in fact often reflects their relationship to everyday life.


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