Radio “On the Cloud”: New Author Approaches in Creating Internet Radio

  • Ana Dajić Department of Ethnology and Anthropology, Faculty of Philosophy, University of Belgrade
  • Sonja Radivojević Institute of Ethnography SASA, Belgrade
Keywords:
internet radio, podcast, audience, produsers, new amateurs

Abstract

Technological development, and thereby technological revolution in its duration, initiated changes in the media environment and its characteristics, as well as our habits in the consumption and reception of content - from transmission and distribution of information, through reading news, watching TV program, to music listening. This paper will try to provide basic insight into the changes made by digitization, focusing specifically on the radio and its relocation "from the air" to the "network". Investigating phenomena associated with the radio exiting analogue frames, such as podcast, cloud and streaming, which comprise the digital infrastructure of the Internet radio, the paper emphasizes the changed role of the audience which, from "passive recipients" becomes a network of active "producers-consumers" (prosumers) or producers-users (produsers). In the contexture of social relations and consumer practices, "new amateurs" are distinguished, amalgams of audience and fans/creators who nowadays have the opportunity to “do themselves” a radio program, along with the listed tools (DIY). They blur the boundaries of the "traditional" jobs division between the radio "producers" and "consumers", and the relations between professionals - established "radio stars" and beginners, evading controlled production frameworks and encouraging an active process of creating a culture from the bottom. In addition to offering an analysis of the mentioned phenomena, this paper will consider whether the radio by the convergence has changed its characteristics and indicated it can (again) start, with the "PLAY" sign on the screen.

References

Ahern, Steve. 2011. „Radio 2.0 in the Digital Age“. In Making Radio: Apractical Guide to Working in Radio in The Digital Age, (ed.) Steve Ahern, 48-57. Crows Nest: Allen & Unwin.

Ajduk, Marija. 2018. Razumevanje, stvaranje i slušanje muzike na internet sajtu YouTube: slučaj hora Viva Vox. Etnoantropološki problemi 13 (2): 395-413. DOI: https://doi.org/10.21301/eap.v13i2.6

Benkler, Yochai. 2006. The Wealth of Networks: How Social Production Transforms Markets and Freedom. New Haven: Yale University Press.

Berry, Richard. 2006. Will the IPod Kill the Radio Star? Profiling Podcasting as Radio. Convergence 12 (2): 143–162.

Berry, Richard. 2015. A Golden Age of Podcasting? Evaluating Serial in the Context of Podcast Histories. Journal of Radio& Audio Media 22 (2): 170-178.

Bessire, Lucas and Daniel Fisher. 2012. Introduction. In Radio Fields. Anthropology and Wireless Sound in the 21st Century, (eds.) Lucas Bessire and Daniel Fisher, 1-47. New York: New York University Press.

Bonnini, Tiziano. 2012. „Doing Radio in the Age of Facebook“. In Radio Evolution: Conference Proceedings, (eds.) Madalena Oliveira, Pedro Portela, Luís António Santos, 17-26. University of Minho: Communication and Society Research Centre.

Bourdieu, Pierre. 1986. „The Forms of Capital“. In Handbook of Theory and Research for the Sociology of Education, J. Richardson (ed.), 241-258. New York: Greenwood.

Bruns, Axel. 2013. „From Prosumption to Produsage“. In Handbook on the Digital Creative Economy, (eds.) Ruth Towse & Christian Handke, 67-78. Cheltenham: Edward Elgar.

Burkart, Patrick and Tom McCourt. 2006. Digital Music Wars: Ownership and Control of the Celestial Jukebox. Lanham: Rowman & Littlefield.

Castells, Manuel. 1999. Grassrooting the space of flows. Urban Geography 20 (4): 294-302.

Castells, Manuel. 2000. Uspon umreženog društva. Informacijsko doba: ekonomija, društvo i kultura. Zagreb: Golden Marketing.

Castells, Manuel. 2000. Toward a Sociology of the Network Society. Contemporary Sociology, 29 (5): 693-699.

Deschênes, Bruno. 1998. Toward an Anthropology of Music Listening. International Review of the Aesthetics and Sociology of Music 29 (2): 135-153.

Drašković, Brankica i Jelena Kleut. 2012. Televizijska publika u digitalnoj eri: istraživačke perspektive. Kultura 135: 217-232.

Dubber, Andrew. 2013. Radio in the Digital Age. Cambridge: Polity Press.

Đorđević, Jelena. 2009. Postkultura. Beograd: Clio.

Fronzi, Giacomo. 2016. Listening to Music in the Digital Era. Aisthesis 9 (1): 51-69.

Gavrilović, Ljiljana. 2012. Fan-fiction i kolektivna kreativnost. Treći program 154: 199-209.

Hilmes, Michele. 2013. „The New Materiality of Radio: Sound on Screens“. In Radio’s New Wave, (eds.) Michele Hilmesand Jason Loviglio, 43-61. New York: Routledge.

Hromadžić, Hajrudin i Helena Popović. 2010. Aktivne medijske publike: razvoj koncepta i savremeni trendovi njihovih manifestacija. Medijska istraživanja 16 (1): 97-111.

Hyatt, Verrill. 1922. Radio for amateurs; how to use, make and install wireless telephone and telegraph instruments. New York: Dodd, Mead and Co. Dostupno na: https://babel.hathitrust.org/cgi/pt?id=nyp.33433020461848%3Bview&fbclid=IwAR30NiQltDT8-u1ZTVBaCHydXSbyELl-1ZhG49FbSagYi8flSgCPA41W7Rg (Pristupljeno: 20.11.2018)

Jenkins, Henry. 2006. Convergence Culture: Where Old and New Media Collide. New York: NYU Press.

Jenkins, Henry and Mark Deuze. 2008. Editorial. Convergence Culture. The International Journal of Research into New Media Technologies 14(1): 5–12.

Livingston, Sonia. 2015. New Media, New Audiences? New Media and Society 1 (1): 59-66.

Martinoli, Ana. 2015. Podcasting – govorni radio “za poneti” kao nova omiljena medijska forma. Medijski dijalozi 21 (8): 149-168.

Martinoli, Ana. 2016. Digitalna medijska publika – nova očekivanja, nove navike. In Medias Res 5 (8): 1269-1284.

Menduni, Enrico. 2007. Four steps in innovative radio broadcasting: From QuickTime to podcasting. The Radio Journal—International Studies in Broadcast and Audio Media 5: 9-18.

Meneses, João Paulo. 2012. About Pandora and other streaming music services: the new active consumer on radio. Observatorio (OBS*) Journal 6 (1):235-257.

Miller, Daniel et al. 2016. How the World Changed Social Media. London: UCL Press.

Mollgaard, Matt. 2012. Introduction. In Radio and Society: New Thinking for an Old Medium, (ed.) Matt Mollgaard, viii-xiii. Cambridge: Cambridge Scholars Publishing.

Morris, Jeremy. 2011. Sounds in the cloud: Cloud computing and the digital music commodity. First Monday Volume 16 (5). Dostupno na: https://journals.uic.edu/ojs/index.php/fm/article/view/3391/2917 (Pristupljeno: 14.12.2018.)

Nikolić, Mirjana. 2012. „Radio u novim tehnološkim uslovima – inflacija produkcije i deflacija kvaliteta“. U Radio-difuzija u Srbiji – sadašnjost i budućnost, (ur.) Rade Veljanovski, 11-24. Beograd: Fakultet političkih nauka.

O’Railly, Tim. 2009. What is web 2.0? Design patterns and business models for the next generation of software’, O’Reilly Media. Dostupno na: http://oreilly.com/web2/archive/what-is-web-20.html (pristupljeno: 18.11.2018.)

Prior, Nick. 2010. „The Rise of the New Amateurs: Popular Music, Digital Technology and the Fate of Cultural Production”. In Handbook of Cultural Sociology, (eds.) JR Hall, L Grindstaff & M Lo, 398-407. London: Routledge.

Radivojević, Sonja. 2017. Digitalni nomadizam: rad, tehnologija i pokretljivost u postindustrijskom društvu Srbije. Master rad, Filozofski fakultet.

Samuels, David W., Louise Meintjes, Ana Maria Ochoa and Thomas Porcello. 2010. Soundscapes: Toward a Sounded Anthropology. Annual Review of Anthropology 39 (1): 329-345.

Schafer, Murray. 1993. The Soundscape: Our Sonic Environment and the Tuning of the World. Merrimac: Destiny Books.

Simsek, Ali and Simsek, Eylem. 2013. New Literacies for Digital Citizenship. Contemporary educational technology 4 (2): 126-137.

Spitulnik, Debra. 1993. Anthropology and Mass Media. Annual Review of Anthropology 22: 293-315.

Svensen, Laš. 2012. Filozofija rada. Beograd: Geopoetika.

Šingler, Martin i Sindi Viringa. 2002. Radio. Beograd: Clio.

Tacchi, Jo. 1997. Radio Sound as Material Culture in the Home. PhD, London, UCL.

Tacchi, Jo. 2001. „Radio texture: between self and others“. In Why Some Things Matter, (ed.) Daniel Miler, 25-46. London: UCL Press.

Taylor, Timothy. 2002. Music and the Rise of Radio in 1920s America: technological imperialism, socialization, and the transformation of intimacy. Historical Journal of Film, Radio and Television 22 (4): 425-443.

Toffler, Alvin. 1980. The third wave. New York: William Morrow.

Vasović, Sanela. 2010. “Dobre vibracije”: svakodnevna potrošnja radijskog zvuka B92 tokom ‘90-ih godina u Beogradu. Diplomski rad Filozofski fakultet u Beogradu.

Žakula, Sonja. 2012. Da li kiborzi sanjaju biomehaničke ovce. Telo i hiperrealnost. Antropologija 12 (2): 43-61.

Žikić, Bojan. 2010. Antropološko proučavanje popularne kulture. Etnoantropološki problemi 5 (2): 17 - 39.

Žikić, Bojan. 2012. Popularna kultura: nadkulturna komunikacija. Etnoantropološki problemi 7 (2): 315-341. DOI: https://doi.org/10.21301/eap.v7i2.1
Published
2019-03-26
How to Cite
Dajić, A., & Radivojević, S. (2019). Radio “On the Cloud”: New Author Approaches in Creating Internet Radio. Issues in Ethnology and Anthropology, 14(1), 97–117. https://doi.org/https://doi.org/10.21301/eap.v14i1.4