@article{Vasiljević_2007, title={Semiotic analysis of commercials – A methodological discussion}, volume={2}, url={https://eap-iea.org/index.php/eap/article/view/913}, DOI={10.21301/eap.v2i1.3}, abstractNote={<p>Essay deals with the problem of applying semiotics in the analysis of commercials.<br>The discussion is initiated by a concrete segment of such practice-thesis prepared<br>under the mentorship of Daniel Chandler, a known author in the field of semiotic<br>and the head of the Semiotics of commercials, a seminar found on the post graduate<br>level of a welsh university. After demonstrating the methodological steps and<br>fundamental ideas present in these papers, the validity of such an enterprise, in view<br>of the specifics of commercials as part of a semiotic analysis, will be examined. Special<br>attention is conferred to the problem of ideological and critical aspect that is ascertained<br>in such an analysis, as a tension in between structurally, namely socially,<br>orientated semiotic.</p>}, number={1}, journal={Etnoantropološki problemi / Issues in Ethnology and Anthropology }, author={Vasiljević, Jelena}, year={2007}, month={Jun.}, pages={41–54} }